I came to product design through drawing, and it never left.

I came up through graphic design and illustration, a BA from Flagler College and the kind of kid who filled notebooks with diagrams of things that didn’t exist yet. Somewhere along the way I realized that products are just systems you can draw, and that the same instinct for composition, hierarchy, and line could untangle a booking flow or a financial dashboard.

Fifteen-plus years later, I’ve designed across travel (Switchfly), energy (Uplight), financial analytics (Pellucid), and a stretch of agency work for clients from the Michael J. Fox Foundation to Specialized and Comcast. The throughline isn’t an industry, it’s a temperament. I’m drawn to ambiguous, high-stakes problems where the first act of design is figuring out the real question.

I think in systems first. Before I draw a screen I want the model: the objects, the states, the decisions, the consequences. Get that right and the interface mostly designs itself. Get it wrong and no amount of polish will save you.

I’m equally happy leading and making. At Switchfly I managed a team of designers while still delivering wireframes, prototypes, research, and high-fidelity work myself, and I still love sitting alone with a hard layout and a pot of coffee. I’m looking for a role that uses both halves: the strategist and the craftsperson.